Abstract� Mobile� and� wireless� (M&W)� technologies� have� \r\ngreat� potential� to� improve� process� efficiency� and� \r\neffectiveness� within� retail� stores,� but� their� application� is� \r\nstill\r\nsituation\r\nactual� benefits� and,� therefore,� in� the� return� on� \r\ninvestment.\r\nare� characterised� by� great� variety� and� non-standardised� \r\nexecution� and� as� such� the� assessment� of� the� costs� and� \r\nbenefits� of� M&W� solutions� is� more� difficult� than� for� the� \r\nupstream\r\nchain� (e.g.,� distribution� centres).� This� paper� attempts� to� \r\nprovide� a� contribution� for� researchers� and� practitioners� \r\nby� presenting� an� analytical� model� to� assess� the� \r\nprofitability� related� to� investments� in� multiple� M&W� \r\nsolutions� for� retail� stores,� thus� supporting� the� decision-\r\nmaking� process.
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